Derek Sivers - Ideas are just a multiplier of execution

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Derek Sivers - Ideas are just a multiplier of execution: "http://sivers.org/multiply
It's so funny when I hear people being so protective of ideas. (People who want me to sign an NDA to tell me the simplest idea.)

To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.

Explanation:

AWFUL IDEA = -1
WEAK IDEA = 1
SO-SO IDEA = 5
GOOD IDEA = 10
GREAT IDEA = 15
BRILLIANT IDEA = 20

NO EXECUTION = $1
WEAK EXECUTION = $1000
SO-SO EXECUTION = $10,000
GOOD EXECUTION = $100,000
GREAT EXECUTION = $1,000,000
BRILLIANT EXECUTION = $10,000,000

To make a business, you need to multiply the two.

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The most brilliant idea, with no execution, is worth $20.The most brilliant idea takes great execution to be worth $20,000,000.

That's why I don't want to hear people's ideas.

I'm not interested until I see their execution."

Derek Sivers: Don't speak in future tense

How much of your pleasant conversation is feel-good promises of all the work you are planning to do? -- With no penalty for inaction because there is no true commitment towards action.

Derek Sivers - http://sivers.org/futuretense :

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When I lived in Los Angeles, I noticed they have a strange speaking pattern.

Everyone speaks in future tense. (Or, more specifically, present-tense inaction, future-tense action.)

“This guy from EMI is interested and going to be presenting it to the VP.”

“We’re in talks to do a pilot for the fall.”

“I’m getting ready to work on some new material with a writer from Friends.”

Of course these are the things some people have to tell themselves to be hopeful when facing another day of challenges.

But of course nothing materializes. You never hear it mentioned again, and you politely don’t ask. (Surprising circumstances always foiled the certain event.)

I felt like wearing a t-shirt that says, “TELL ME WHEN IT’S ACTUALLY HAPPENING.”

So now when I hear a future-tense sentence, my ears shut down. I’ll say “cool!” and hope it helps, but I don’t believe a word.

Try noticing this in yourself and others for a week. Are you speaking more in future tense or present tense? Are they?

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This follows on the heels of reading Neo-Confucianist Wang Yangming [ http://en.wikipedia.org/wiki/Wang_Yangming ] and heavily discounting anything I call knowledge that isn't part of my current repertoire of action.

Wang Yangming (paraphrased from Wikipedia article): Any knowledge that had been gained then put into action was considered delusion or false.

Derek Sivers also links to his earlier column about how announcing your plans makes you less likely to do the work necessary to accomplish those plans.

Derek Sivers - http://sivers.org/zipit :

Tests done since 1933 show that people who talk about their intentions are less likely to make them happen.

Announcing your plans to others satisfies your self-identity just enough that you're less motivated to do the hard work needed.
...
Once you've told people of your intentions, it gives you a “premature sense of completeness.”

You have “identity symbols” in your brain that make your self-image. Since both actions and talk create symbols in your brain, talking satisfies the brain enough that it “neglects the pursuit of further symbols.”

Image by janusz l via Flickr

I want to remind myself not to over-do it.  My current M.O. is all about talking up the future and not doing anything in the present.  To move from one state of affairs to a better one will be a journey - feeling glum about one-step-back should be followed with two-steps-forward.  Remind myself: Most of the goals and tasks that can be straightforwardly accomplished are not really worth doing.

Might be valuable to phrase it as: "I will do X.  A poser would leave it there, as only words.  I would appreciate it if you could embarrass and shame me if I haven't accomplished sub-task Y (related to X) by such-and-such date.  If I fail to do it, I will make a public donation to a political cause I find repellent, as consequence for my inaction."

Trust but verify

Derek Sivers on the management technique of "Trust but verify".

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Trust but verify: "

a few devastating times, I found out that I had tried too hard not to micro-manage. I hadn’t managed at all. I had said something once, thought it was understood and agreed, and assumed the best.
But things had gone horribly wrong. Months of orders had not been processed. Money had disappeared from the bank. Projects I thought were underway had never been started.
In all of the cases, a simple one-minute verification along the way would have prevented everything.
I could get mad at them, but really it was my fault for not building that verification step into the plan.
Not micro-managing, it can be as simple as:

• asking them to email you when done with each step
• or a “dashboard” style monitor showing the progress of projects
• or a simple note-to-self system to check in with someone a few days after you’ve assigned them something, to make sure it’s going OK
• or anything! - but don't ignore it.

So here I am sharing one of my hardest delegation lessons learned, in hindsight.

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Trust but verify.

"

The "Dashboard" style project monitor, or a progress bar that shows actual against projected - good ideas.

Very nice comment, here:

comment - Kamran Salehi (2009-11-24)

To take this concept one step further: Delegate the verification !

This is a method I resorted to as my teams were growing. Name the effort a project and assign a project manager to it. This can be a rotating role. So at the same time “Jim” can be the project manager for one project where “Julie” has tasks, and “Julie” can be the project manager of another project in which “Jim” has tasks. You still need to check with your project managers periodically. But it gets you even one more step away from doing everything yourself and micromanaging.

Very smart! Good one. -- Derek

Very interesting idea - a rotating job of "verifying" project manager.